
The ROI of First Impressions: Hand-Tufted Carpets as Branding Tools in Luxury Hospitality
In luxury hospitality, first impressions are more than just a moment—they’re your brand’s opening statement. Before a guest even checks in, their eyes have scanned the lobby, their feet have touched the flooring, and their brain has made subtle assessments about your brand’s quality. But have you ever thought about how something as quiet and […]